Conversations in passing
AD CAMPAIGN
We were mandated to take these pictures for the new trains of the Via Rail fleet, as we happen to believe in rail mobility — a way of moving that allows you to breathe, to work, to indulge, to have a meaningful conversation. In those frames, taking the train is elevated as a lifestyle.
Creative Direction: Gilles Legault
Art Direction: Jessica Fecteau
Photography: JF Sauvé / Suave Studios
Production: Fred Quintal, Julie Beaudoin
Project Coordination: Aude Bardail
Styling: Frédérique Gauthier
Assistant Styling: Sarah Sweeney
Production Design: Geneviève Boiteau
Makeup: Juliette Morgane
Photo Assistants: William M. Cole, Mitchell D. Wright, Le Far
Retouching: Fasse Retouching
With thanks to:
The VIA Rail team — Alex Nasim, Kimberley Poulin, Marie-Élise Jarry, Philippe Normand