Mystical moments, heavy with nostalgia.
AD CAMPAIGN
For three consecutive years, we photographed the poster campaign of ESPACE GO, a theatre known in Montreal for its edgy and feminist angle, with a single guiding idea: to capture the entire universe of each production in one image — with the actors at its centre.
The approach was cinematic rather than theatrical. Each image functioned like a still from a film, inviting audiences into the world of the play before they ever entered the theatre. This shift in visual language helped redefine how theatre was advertised in the city.
Creative Direction: LG2, Sarah Dery
Concept: LG2 — Sarah Déry, Élise Cropsal
Photography: JF Sauvé / Suave Studios
Retouching: Mélanie Lapointe
Makeup: Carole Méthot
Styling: AJ Hélie
Photo Assistant: Renaud Lafrenière
Lighting Design: Alexandre Nour
Production: Alt