They told us to shoot tennis. We saw a riot of joy in the bleachers.
AD CAMPAIGN
A summer campaign designed to broaden the appeal of attending the National Bank open tennis’ appeal across Canada. Tennis doesn’t have to be hushed or formal. There’s room for energy, for joy — even for roaring in the bleachers.
Client: Tennis Canada
Agency: Sid Lee
Creative Team: Philippe Cossette, Tierry Faucher, Léa Dubé
Photography: JF Sauvé / Suave Studios
Lighting Assistant: William M. Cole
Second Assistant: Dagen Mutter
Digital Technician: Frederik Robitaille (Le Far)
Retouching: Fasse Retouching
Producer: Nicolas Robert — Carton Rouge
Styling: Melodie Wronski
Makeup: Alvin Mazariegos, Catherine Brunelle
Art Direction: Louisa Schabas