Great films deserve a big screen.
AD CAMPAIGN
As the New Wave filmmaker Jean-Luc Godard famously put it in the ’60s: “When we go to the cinema, we look up. When we look at our phones, we look down.” — or something along those lines ...
This was the starting point for the concept imagined by Rethink for Rendez-vous Québec Cinéma. Our mission at Suave Studios was to create three photographic tableaux illustrating how deeply the smartphone has become embedded in our habits, how social media has become an endless content machine, and how cinema now has to exist within all of it.
So let’s step out of the blue-light grip. Look up. Go to the movies!!!
Advertiser: Québec Cinéma (Rendez-vous Québec Cinéma) — Dominique Dugas, Annelise Jolly, Laura Rohard & Olivia Hardrick
Agency: Rethink
Production Company: Consulat
Production: Andrée-Lyne Jacques, Katarina Riopel
Photo Assistants: Alexandre Minus, Jules Bédard
Photography : JF Sauvé / Suave Studios
Executive Creative Director: Xavier Blais @xavierblais
Creative Director: Geneviève Jannelle
Art Director: Lili Maheux
Copywriter: Brigitte Pinsonneault
Agency Producer: Éliane Chartier
Hair & Makeup: Alexandra Plourde-Gauthier
Retouching: Gabriel Carbonneau & Lucas Bayzelon