We shot the print campaign on 35mm film, for the grain, for the magic,
but above all, for the sense of authenticity it brings to the images.
AD CAMPAIGN
Summer in Montréal is always a little chaotic: back-to-back festivals, the madness of moving day on July 1st, or evenings stretching out in the park, followed by the last-minute sprint to grab a beer before 11 p.m.
We wanted to ground the Les Brasseurs de Montréal campaign in that energy : abundant, lively, and just a little dizzying. We love this city, especially in the summer, and wanted to capture that feeling that makes it so special.
We shot the print campaign on 35mm film, for the grain, for the magic, but above all, for the sense of authenticity it brings to the images.
Agency: Rethink
Director: JF Sauvé / Suave Studios
Production: Marie-Clarys Taillon
Production Company: Consulat
Agency Creative Team: Charles Côté, Liana Masca, Nicolas Quintal
Agency Producer: Marie-Pier Lavoie-Sigouin
Account Services: Viviane Griffin-Mathieu
Director of Photography: Jonathan Auger
Camera Assistant: Louis-Philippe Michaud
Colorist: William Albu
Online / VFX: Loic Surprenant
Offline Editor: Bruno Destombes
1st Assistant Lighting: Tom Berthelot
Digital Tech: Xavier Macdonald
Electrician: Sofian Derdouri
Grip: Simon Heriault
Styling: Kelly Ann Panagakos
Set Design: Alex Jacques
Production Assistants: Maxime Vallieres, Léa Mecteau